We work with growth-stage companies that want accountability, consistency, and confidence in their revenue motion. We embed as your fractional CRO and build the process that makes it happen.
What we do
We don't advise from the sidelines. We operate as an extension of your executive team, with accountability for results.
01
Embedded executive ownership of revenue strategy, process, and performance. Your CRO without the full-time cost or commitment.
Who this is for
Companies where the owner is still the primary revenue driver and growth has become limited by one person's time and relationships.
02
A focused diagnostic engagement to identify what's broken in your revenue process and establish a clear execution roadmap. Know the constraint. Know the fix.
Who this is for
Companies where growth has stalled and leadership knows something is wrong in the revenue process, but can't clearly see where.
03
The systems, accountability structures, and operating cadence required to scale a revenue team. Build the foundation for repeatable, owner-independent growth.
Who this is for
Companies ready to scale the sales team but lacking the process, structure, and operating rhythm to support consistent performance.
Not sure which engagement fits? A Revenue Diagnostic will tell you exactly where to start.
What we help you build
Most growth-stage companies know something is off in their revenue motion. Deals are inconsistent. Forecasts can't be trusted. The sales team isn't performing. Our diagnostic process identifies exactly what is creating the gap, and our methodology closes it.
What companies tell us before we start
Every significant deal requires the owner's personal involvement to close
The sales team underperforms because the process lives in the owner's head
Revenue is unpredictable because it depends on one person's bandwidth
Strategic decisions get deferred because the owner is stuck closing deals
The company can't scale because there's no repeatable revenue methodology
What our methodology delivers
A revenue process that works without the owner in every conversation
Sales systems and accountability structures the team can run independently
Pipeline and forecast discipline so revenue is predictable, not personal
A documented revenue methodology the owner can hand to a sales leader
Leadership freed to focus on strategy and vision, not closing deals
Sound familiar? These are solvable problems.
A 30-minute Revenue Diagnostic identifies the exact constraint in your revenue process and gives you a clear path forward.Who we partner with
We work with founders, CEOs, and PE-backed teams navigating critical revenue moments.
01
SaaS companies at $2M to $12M ARR
Where the owner is still the primary revenue driver and growth is becoming limited by one person's time and relationships.
02
Services firms professionalizing sales
Great delivery, no repeatable sales process. Growth depends on relationships and referrals, not a methodology that scales.
03
PE portfolio companies
PE-backed businesses needing revenue process clarity, accountability structures, and investor-ready performance metrics.
04
Owner-led companies at inflection
The owner has become the bottleneck. The business needs a repeatable revenue process it can run without the owner in every deal.
The most common revenue problem we see isn't the sales team. It's the absence of a documented, repeatable revenue process that the team can execute without leaning on leadership for every decision, every deal, every forecast.
When revenue becomes unclear
If any of these sound familiar, it's time for a Revenue Diagnostic.
Pipeline visibility is inconsistent
You can't answer the board's pipeline question without digging through CRM data that no one trusts.
Forecasts cannot be trusted
Deals slip, numbers move. Board meetings involve guesswork dressed up as confidence.
The sales team lacks a repeatable process
Reps operate on instinct, not methodology. There's no shared playbook, no qualification standard, no predictable output.
The owner is stuck in day-to-day deal work
The owner is the de-facto closer. Strategic decisions get deferred because deals need personal attention.
Growth has stalled or become unpredictable
You've hit a ceiling. Some months are strong, others collapse. The business can't be planned around a predictable revenue line because there's no underlying process creating it.
Recognize more than two of these?
A 30-minute Revenue Diagnostic will identify the root constraint and what to do about it.Our methodology
We don't advise from the sidelines. We own the execution from diagnosis to durable results.
01
Assess your revenue reality before prescribing anything. We start with the truth of where you actually are.
02
Install the revenue process, accountability structures, and operating cadence your team needs to execute.
03
Lead execution until results are predictable and durable, and the process runs without us.
The mindset
What we do
The result
Predictable revenue
Forecast accuracy within 15%. Typically within 60 days of engagement.
Owner time freed
Leadership out of day-to-day selling and back to building the business
A process that scales
A documented revenue a documented revenue methodology the team runs independently
Book a 30-minute Revenue Diagnostic. We'll assess your revenue reality and outline a clear path forward. No commitment required.
Book a Revenue DiagnosticOur approach
Guidepost was built by operators who have sat in the revenue seat, carried quota, managed reps, and owned the forecast.
We've worked inside revenue organizations at $2M ARR, at $5M, and at $10M. The gaps that hold companies back are almost always the same.
No documented sales process for the team to execute consistently. A pipeline that can't be trusted. Forecasts that are more optimism than math. A team that performs inconsistently because the methodology isn't written down, isn't reinforced, and isn't measured.
Most fractional help stops at strategy. We don't stop until the results are durable and the process runs without us, until your business no longer depends on the owner to close every deal.
We work with founders, CEOs, and PE-backed leadership teams who need experienced revenue leadership without the cost, timeline, or risk of a permanent hire.
You can't hire your way out of an owner bottleneck. Every new sales rep who underperforms is running without a repeatable methodology. We build the process first, then the team can scale it.
Stalled growth at $4M is rarely a pipeline volume problem. It's usually a qualification problem, an owner dependency, or a sales methodology that worked at $1M and stopped scaling.
We don't hand off a roadmap and move on. We execute alongside your team until the revenue process is repeatable, documented, and no longer dependent on our presence or yours.
Get started
Book a 30-minute Revenue Diagnostic. We'll listen to where you are, share what we're seeing, and tell you honestly whether we think we can help.
30 minutes
A focused conversation about your revenue situation, not a sales pitch
No commitment required
We'll tell you honestly whether we think we can help
Clear next steps
You'll leave with a specific view of the constraint and a path forward